Family Office
True Potential (TPLLP)
True Potential is a UK-based investment firm founded in 2007 and headquartered in Newcastle-upon-Tyne.The firm's investment approach is led by CIO Jeff Casson, who joined in 2019. Casson previously held several investment roles at Martin Currie, including head of investment process and investment director of emerging m…
Decision-makers
Jeff Casson
Chief Executive Officer
Kevin Kidney
Head of Investments
Richard Dunbar
Investment Committee Member
Janusz Brzeszczyński
Investment Committee Member
Chris Leyland
Head of Investment Distribution
David Keir
Investment Committee Member
Russell Hogan
Investment Committee Member
George Peebles
Investment Committee Member
Colin Beveridge
Investment Committee Member
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Head of Investments
Members only
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